ITVS/INDEPENDENT LENS (Season 26 & 27)
“Cruise ships & speedboats.” Innovation theory often rewards fast, nimble exploration, with higher chances of failure but quicker iteration. It’s the speedboat approach. Cruise ships maintain a slow, safe, well worn speed, delivering lots of people a similar, trusted and expected, enjoyable experience. Broadcast is in the title of PBS and broadcast media’s advantage is it is reliable, steady, trustworthy. PBS is one of the most trusted brands in America. It’s a cruise ship - delivering millions of people access to incredible journeys. However, ITVS is an iconic public media organization that funds and presents independent documentary films and it’s long running award winning series Independent Lens is founded to bring outside perspectives. Highly engaging, humanistic storytelling, funded by Congress for nearly three decades, created to amplify stories from the margins.
How does Creative help a legacy brand lean into a multi-platform future, without rocking the boat?
My goal was to lead an award winning team toward a more digital first approach, take big risks with the creative, and collaborate closely with the strategy and content team to appeal to younger viewers, while maintaining & servicing our established and devoted broadcast audience.
Here are a few of the key projects that reflect that success.
Also, if like us, you want to support accessible, independent public media - click here.
OUR ROLE: Solve problems. We do this by developing, creating & delivering industry leading creative work.
CREDITS: In Caption.
TIMELINE: 24 Months.
THE TEAM
The Emmy Award nominated, Telly Award winning Creative Services team.
Bottom left: Michael Silva, Middle Left: Jordan Holmes, Top Left: Hank Liu, Middle: Wanguxuan Xu, Middle Back: Daniel Telles, Right Bottom: Raul Mendez, Right Middle: Bree Driver, Top Right Middle: Andrea Bloom, Top Right: Jon Crawford.
THE WORK
WE WANT THE FUNK!
Academy Award nominated, Emmy award winning filmmaker Stanley Nelson Jr’s film about funk needs to reach across generations and excite audiences young and old. Here’s how we got ________ engagement online by sharing how Funk & fun is the DNA for Hip Hop.
Home Court
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Feature 3
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